CREATIVE DIRECTOR
BRANDS I'VE WORKED WITH
MY WORK
Intrepid
Xeric/Watches.com
Sherpani
Rumbl
Element Matcha
Zugu
Oru Kayak
Tubelox
Snactiv
Roman Trail
Swing Logic
Blackbeard
High Society Freeride
No Sugar
Aftco
Aeromixer
Matix
686
RESUME
Creative Director March 2021 - Present
Matix Labs
Managing the creative division responsible for concepting, producing, editing, and optimizing entire ad libraries for all of the agencies clients. Supervising a team of editors, a producer, a project manager, and a content creator. Directing high-performing ads for over 100 brands, from start to finish. Working with ad buyers to iterate content and increase ROAS. Building processes for production to increase efficiency and improve client communication. Renovating studio spaces to elevate the content and decrease production location costs.
Creative Team Lead July 2019 - March 2021
Chamber Media
Directed a creative team at the agency that managed $80M in ad spend and $500M in tracked client revenue. Executed the production of ads as head of a team of editors, a producer, an account manager, and a content creator. Started an all-new offering of affordable content to funnel clients into the larger budget projects, which turned its own profit in just 4 months.
Lead Videographer January 2019 - July 2019
VidArmy
Directing film shoots for 100’s of clients in diverse industries, both service and product-based. Creating 3 major forms of revenue by expanding the company’s offerings into studio product shoots, motion graphic animations, and project management services. Creating marketing strategies for small companies. Training videographer hires, building studio spaces, and managing equipment.
Social Media Manager October 2016 - December 2019
Cosmo the Cougar
Creating dozens of viral videos for BYU’s mascot, receiving over 50M views and increasing his instagram followers from 50k to 140k. Winning ESPN’s Best Mascot Award 2 separate years. Gaining international recognition and several national news coverages and features. Strategizing content and managing posts and interactions on Instagram, Facebook, and Youtube.
